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[Edit] UI/UX: Focus Group
* [Edit] Focus Group Typos * Update focus-group.md ---------
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content/uiux/concepts/focus-group/focus-group.md

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**Focus groups** are a [user research method](https://www.codecademy.com/resources/docs/uiux/user-research) in which a moderator guides a group of participants (typically 4-12 users) through a series of questions about a topic, product, or design. These questions help researchers understand the in-depth motivations and thought processes behind the user experience. Because the data is self-reported by users, focus groups are also considered an [attitudinal research method](https://www.codecademy.com/resources/docs/uiux/attitudinal-research). Some fields of study that utilize focus groups are market research, Human-Computer Interaction (HCI), and [User Experience (UX) Design](https://www.codecademy.com/resources/docs/uiux/ux-design).
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Focus groups can be more cost- and time-efficient compared to one-on-one [interviews](https://www.codecademy.com/resources/docs/uiux/interviews), as researchers can gather feedback from a diverse group of participants all at once. The real-time group dynamic of focus groups may also encourage participants to open up and share their thoughts more than they would with other methodologies, such as [surveys](https://www.codecademy.com/resources/docs/uiux/surveys).
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Focus groups can be more cost and time efficient compared to one-on-one [interviews](https://www.codecademy.com/resources/docs/uiux/interviews), as researchers can gather feedback from a diverse group of participants all at once. The real-time group dynamic of focus groups may also encourage participants to open up and share their thoughts more than they would with other methodologies, such as [surveys](https://www.codecademy.com/resources/docs/uiux/surveys).
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The following are some examples of qualitative data that can be obtained through focus groups:
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