**Focus groups** are a [user research method](https://www.codecademy.com/resources/docs/uiux/user-research) in which a moderator guides a group of participants (typically 4-12 users) through a series of questions about a topic, product, or design. These questions help researchers understand the in-depth motivations and thought processes behind the user experience. Because the data is self-reported by users, focus groups are also considered an [attitudinal research method](https://www.codecademy.com/resources/docs/uiux/attitudinal-research). Some fields of study that utilize focus groups are market research, Human-Computer Interaction (HCI), and [User Experience (UX) Design](https://www.codecademy.com/resources/docs/uiux/ux-design).
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